Optimizing Marketing Workflows: 6 Advanced Skills for Claude AI

1. Overview: What Is a Skill and 3 Ways to Install Them for Claude

This guide is comprehensive—it doesn’t just list names. For each skill, you will get: The original repository link from the author, the license, copy-paste installation commands, first-time setup steps written for complete beginners, a sample prompt to test immediately, and the limitations that promotional posts usually hide.

At the end of the post, there is a summary table of all 6 skills and a workflow combining all 6 into a single campaign—because using them in isolation is a waste; combining them is where the real power lies.

Method 3: Install via Plugin Marketplace (for official plugins)

1. Open the Claude app, go to Settings > Customize > Plugins.
2. Click Add marketplace, and paste the repository name, for example: anthropics/knowledge-work-plugins.
3. Find the plugin you want to install from the list and click Install. This is the cleanest method for Anthropic’s Marketing suite in Section 4.

2. Skill 1: Head of Content – Competitor Research and Content Scheduling

What’s Included

6 skill files: youtube-research (finds outlier videos in the niche), tiktok-research, instagram-research, x-research, video-content-analyzer (dissects hooks and video structures), content-planner (runs the entire research phase and outputs a plan)

Where It Runs

Claude Desktop, Cowork mode. The author’s original instructions were written for macOS and stated that a Max plan is required, but that information is now outdated: Cowork currently runs on Windows as well, and the skill works with any paid plan, including Pro. Only a few included Python code snippets are still macOS-leaning

Actual Costs

This is the only toolkit in the article that incurs additional costs. The research component requires three external service keys: Apify (scrapes data from X, Instagram, TikTok), TubeLab (finds outlier videos on YouTube), Gemini (analyzes video content). Apify offers a free tier of about $5 per month, with each research run costing around $0.10 to $0.50. TubeLab has a free version, with paid plans around $29 per month. Gemini keys can be obtained for free on AI Studio

Drag-and-Drop Installation

1. Go to the repo, click Code then Download ZIP, and extract it to a folder.
2. Open Claude Desktop, go to Settings then Capabilities then Skills then Add Skill.
3. Select each of the 6 .skill files one by one from the extracted folder. Repeat 6 times, one file at a time.
4. To run the automated research phase, you must declare the three aforementioned service keys in the .env file. Without these keys, the research component will not run, and you will only be able to use the content-planner skill with manually provided data.

First-Time Use

1. Open a new chat in Claude.
2. Clearly state your niche and the platforms you want to research. The more specific, the better: “specialty coffee shop in Da Lat” is much better than “F&B industry”.
3. Let it run the research phase first, review the results, remove channels that aren’t relevant to you, and only then ask it to generate the plan.
4. Request the plan in a weekly table format so you can delegate tasks right away.

Our niche is [niche description, e.g., Teaching conversational English to working professionals in Vietnam].
Research YouTube and TikTok in this niche, and find 10 videos with view counts that significantly outperform
the channel's own average over the last 90 days.
For each video, tell us: The 3-second opening hook, topic, format, and why it took off.
Then build a 4-week content plan for our channel, with 3 videos per week,
presented as a table with columns: Week, Topic, Suggested Title, Hook, Format.
Prioritize topics that we can execute well and that no one else in the niche has covered in-depth.

3. Skill 2: AI SEO – Brand Optimization for Mentions on ChatGPT & Gemini

Step 2: AI SEO: Getting ChatGPT and Gemini to Mention Your Name

Repo contains 58 skills

Author: Corey Haines

MIT License

Things are changing very fast: More and more people no longer open Google; they ask ChatGPT, Gemini, or Claude directly “what is the best software for X”. If your name isn’t in the answers provided by those AIs, you are invisible—even if you’re ranking at the top of Google.

The ai-seo skill teaches Claude how to optimize content so that AI cites you. It is part of Corey Haines’ marketingskills repo, the most complete marketing skill set available today with 58 skills, so installing it once gives you access to the entire vault.

Original repo

github.com/coreyhaines31/marketingskills/skills/ai-seo (located in the marketingskills repo)

License

MIT. The author explicitly states: Use it however you want, even for commercial purposes

What else you get

Install with a single command to get 58 skills: CRO, copywriting, emails, seo-audit, pricing, offers, launch, programmatic-seo, marketing-council, and much more

Specifically, what does it teach Claude to do?

This skill revolves around three pillars that AI relies on to select citation sources:

• Structure: Writing in extractable blocks, such as concise definitions, Q&A sections, and comparison tables. AI loves to cite snippets that it can lift and use immediately.
• Authority: Including sources, data, and expert names. According to the skill’s documentation, these elements increase the likelihood of being mentioned by about 37 to 40 percent.
• External presence: Places where other people talk about you are cited even more frequently than your own website—for example, Wikipedia, forums, and review sites.

A valuable aspect of this skill is that it directly calls out mistakes that ruin your efforts: Blocking AI bots from crawling your site, gating content behind forms, keyword stuffing, and treating AI SEO separately from traditional SEO instead of building upon a solid SEO foundation. It also points out that the content format most frequently cited by AI is comparison articles, followed by how-to guides and original research.

How to install with a single command line

1. Open Terminal (Mac) or PowerShell (Windows).
2. Paste the command below and press Enter. Wait a few dozen seconds, and all 58 skills will be installed.
3. Not comfortable with the command line? Go to the repo, click Code then Download ZIP, extract it, drag and drop the file skills/ai-seo/SKILL.md into the Claude chat box, and message: “help us install this skill.”

npx skills add coreyhaines31/marketingskills

When using Claude Code, there is another, more concise way: Type /plugin marketplace add coreyhaines31/marketingskills directly inside Claude Code.

Use the ai-seo skill. Here is our product page: [paste link or paste page content].
I want our brand to be mentioned whenever someone asks ChatGPT or Gemini "[question customers often ask, e.g., Which point-of-sale software is best for small shops in Vietnam?]".
Please do 4 things:
1. Score the current page based on the three pillars: structure, authority, and presence; clearly identify where it is weak.
2. Rewrite the top section of the page into extractable blocks: A concise definition under 40 words, a comparison table with 3 competitors, and 8 Q&As.
3. List the data points, metrics, and sources we need to add to boost authority.
4. Suggest 5 external places where we should establish a presence so AI can encounter our name.
Write in Vietnamese, keep a natural tone, and do not stuff keywords.

4. Skill 3: Brand Guidelines – Building a Brand Guide in One Session

Step 3: Brand Guidelines: A Complete Brand Identity in One Session

Repo contains 29 skills

Brand Building Skills

A brand identity is something everyone knows they need, but few actually create—hiring an agency is expensive, and doing it yourself feels overwhelming. This repo includes 29 brand-focused skills, among which the brand-guidelines skill builds a standard handbook: logo usage, color palette, typography system, brand voice, and messaging framework.

What makes this toolkit well-designed: It includes a foundational skill called brand-context, which interviews you and memorizes your brand DNA, including identity, target audience, positioning, values, and tone of voice. All other skills pull data directly from it. This means you define your brand once, and everything generated afterward remains consistent, rather than producing a different tone every time you prompt it.

Original Repo

github.com/arnabbagxd/Brand-building-skills[3]

Recommended Skills

brand-context (run first) · brand-guidelines (the handbook) · brand-voice (tone of voice) · brand-identity (logo, colors, typography) · brand-positioning · brand-audit (evaluate brand health across 6 dimensions)

Bonus

Also includes channel-specific skills: meta-ads, google-ads, whatsapp-marketing, influencer-marketing, ugc-strategy, aso

Limitations

It outputs specifications and creative direction: how the logo should look, color codes, font names, and usage rules. It does not generate actual vector/image logo files. To get the final visuals, take these specifications into an image generation tool or hand them to a designer.

One-Line Command Installation

1. Open Terminal or PowerShell, paste the command below, and press Enter.
2. If you prefer not to use the command line, download the ZIP from the repo, extract it, and drag and drop two files into your Claude chat: brand-context/SKILL.md and brand-guidelines/SKILL.md. These two are the bare minimum to get started.

npx skills add arnabbagxd/brand-building-skills

Correct Order of Usage

1. Run brand-context first. It will ask you a series of questions about your business. Answer honestly, don’t just give perfunctory answers, because everything that follows relies entirely on this.
2. Then move on to brand-positioning to clearly define how you differ from your competitors.
3. Next is brand-voice to establish your tone of voice, followed by brand-identity to determine your colors and typography.
4. Finally, brand-guidelines wraps everything into a comprehensive handbook ready to hand over to designers or new employees.

Use the brand-context skill first, followed by brand-guidelines.

Our information:
- Brand name: [name]
- What we sell: [product or service]
- Target audience: [customer description, as specific as possible]
- What makes us different from competitors: [real strengths, avoid generic statements]
- The feeling we want customers to have when thinking of us: [e.g., Trustworthy, approachable, no-nonsense]
- Three main competitors: [names]

Please build a brand guidelines manual for us including: A color palette with specific color codes,
recommendations for 2 font pairings along with rationale, logo usage rules, tone of voice with 5 dos and don'ts,
along with 3 examples of sentences written in the correct voice and 3 in the wrong voice for comparison.
Write in English, structured into distinct sections with clear headings.

5. Skill 4: Anthropic’s Marketing Plugin – Official 7-Tool Suite

Step 4: Marketing Plugin: Official, Installed in Two Minutes

Official from Anthropic

7 slash commands

No terminal commands required

This is the suite compiled and maintained by Anthropic themselves, the company behind Claude. It might not be as novel as some community suites, but in return: It’s the easiest to install, the most stable, comes with no risk of being abandoned by the author, and is installed directly within the app rather than opening a command-line window. If you only plan to install a single suite, start here.

Once installed, you get 7 slash commands. A slash command is where you type the / symbol followed by the command name in the chat box, just like pressing a shortcut key, instead of having to type out long descriptions.

Source

github.com/anthropics/knowledge-work-plugins · introduction page at claude.com/plugins/marketing

Plugin repository

anthropics/knowledge-work-plugins, featuring Anthropic’s verified badge

Connects with

Slack, Canva, Figma, HubSpot, Amplitude, Ahrefs, Klaviyo, if you have accounts with those services

Limitations

This suite is designed to handle the basics well, targeting general marketing teams. If you want something sharper with distinct perspectives—such as a review panel or deep-dive AI SEO—you will still need to pull from community-made suites

Seven commands you get after installation[4]

• /draft-content: Draft content: Blog posts, social media posts, customer newsletters, landing pages, press releases, case studies.
• /campaign-plan: Plan campaigns: Objectives, channel selection, content calendars, metrics to track.
• /brand-review: Review a piece of content to check if it aligns with the brand voice, pointing out discrepancies.
• /competitive-brief: Build a competitor brief: What they are saying, their strengths and weaknesses, where we can carve out space.
• /performance-report: Generate a performance report from the metrics you provide, along with insights on next steps.
• /seo-audit: Audit a website and list areas for improvement, prioritized by urgency.
• /email-sequence: Write multi-step email sequences: Welcome, nurture, or win-back campaigns.

How to Install In-App

1. Open the Claude desktop app and switch to Cowork mode.
2. Go to Settings to Customize to Plugins.
3. Click Add marketplace, then paste: anthropics/knowledge-work-plugins.
4. Find the plugin named Marketing with Anthropic’s verified badge, then click Install.
5. Done. Type / into the chat box, and the seven new commands will appear in the suggestion list.

/campaign-plan

Product: [name and short description]
Target Audience: [specific description]
Budget: [amount] over [number of weeks]
Existing Channels: [e.g., Fanpage with 8,000 followers, email list of 1,200 addresses, newly launched TikTok]
Goal: [e.g., 200 free trial sign-ups in 6 weeks]

Please develop a campaign plan including: Weekly breakdown of goals, budget allocation across channels
along with reasoning, a detailed content calendar, and key metrics to track with warning thresholds
so we know when to pull the plug. Respond in English.

6. Skill 5: Marketing Council – An Advisory Board for Strategic Critique

Step 5: Marketing Council: A simulated board of experts debating your strategy

Same repo as item 2

12 simulated advisors

The most valuable of the 6

This is our favorite skill, and also the most different from what AI typically does. The problem with AI is that it tends to agree with you. You pitch an idea, it flatters you, you feel great, and then you go burn real money only to realize it was a mistake.

Marketing Council does the opposite. It sets up a simulated council of legendary marketers, each viewing the problem through a contrasting lens, and lets them debate your decision. What you get back is not a soothing piece of advice, but a map of where they disagree, so you can clearly see the tradeoffs you are facing.

Original repo

github.com/coreyhaines31/marketingskills (directory skills/marketing-council)

Install along with

Same command as AI SEO in item 2. Install once and you get both

The council includes

12 people: Seth Godin, David Ogilvy, Eugene Schwartz, Claude Hopkins, Gary Halbert, Russell Brunson, Alex Hormozi, April Dunford, Rory Sutherland, Byron Sharp, Ann Handley, Gary Vaynerchuk[2]

How it runs

Clarify the core question and the stakes to select 3 to 5 relevant experts, always including at least one dissenter to each analyzes through their own framework to map out 2 to 4 genuine points of disagreement and clarify what evidence would settle them to conclude with an action plan suited to your stage and resources

Honesty

The skill explicitly states this is a simulation; it does not fabricate direct quotes or real-person testimonials. It applies each individual’s published thinking framework, without pretending to be them

Three ways to convene the council

• Direct approach: “Have the marketing council review this for us.”
• Name specific advisors: “What would Ogilvy say about this headline?” or “Bring Hormozi and Godin into this.”
• State a scenario requiring multiple perspectives: A decision on positioning, pricing tiers, sales funnels, or launch dates.

Convene the marketing council to evaluate this decision for us before we spend money.

Context:
- Product: [description]
- Stage: [e.g., Just hit 30 paying customers, $1,600 MRR]
- Decision being considered: [e.g., Spend $4,000 running Facebook ads over 2 months
  to push a 14-day free trial]
- What is at stake: [e.g., This represents 60% of our company's remaining cash reserves]

Requirements:
1. Select the 4 most relevant council members, ensuring at least one fundamentally disagrees with this approach.
2. Have each person analyze using their own framework, speaking bluntly without sugarcoating.
3. Identify their key points of disagreement, and for each, specify what evidence is needed to resolve it.
4. Conclude with: What we should do, and the cheapest test to validate before burning the full budget.
Respond in English.

7. Skill 6: Campaign Launcher OSS – Orchestrating and Running Multi-Channel Campaigns

Step 6: Campaign Launcher: Plan and Run Multi-Channel Campaigns

The hardest, the most powerful

Author: Improvado

The repo is still new

This is the only one on the list that doesn’t stop at the planning phase. It goes the full distance: From your customer personas and positioning, to an experimentation plan complete with budgets and metrics, writing copy variants for each channel, actually building the campaign structure for Google Ads, Meta Ads, and email, and then activating and monitoring them.

What we appreciate most about its design: There are two mandatory human-approval gates. One is before committing the budget, and the other is before the campaign actually goes live. This means it won’t spend your money behind your back.

Original repo

github.com/tekliner/improvado-agentic-frameworks-and-skills (folder skills/campaign-launcher-oss)

Maturity

The repo is new and has significantly fewer users than the previous five toolkits. You should thoroughly test it in planning-only mode before assigning it real work[5]

Four phases

1. Research and experimental planning, with budgets and metrics · 2. Content generation, multiple copy variants, and visual ideas for each channel · 3. Building campaign structures for Google Ads, Meta Ads, and email · 4. Activation and monitoring[6]

Runs independently

The author clearly states that the skill does not require using Improvado’s services; it runs using your own access keys for the advertising platforms

License

Read carefully. The repo specifies internal use only, no redistribution without permission. This is why this document only links to the original repo rather than repackaging the files for you to download

Limitations

Requires Claude Code, requires API access keys for Google Ads and Meta Ads, and requires you to understand paid advertising well enough to review what it proposes. This is not something for beginners to just click and run

How to install

1. Download the repo to your machine: Go to GitHub, click Code, then Download ZIP, or use the download command below if you are comfortable with the terminal.
2. Copy the skill folder to a location Claude Code can access, using the second command below.
3. Open Claude Code, type /skills to check if campaign-launcher-oss appears.
4. Only when you plan to run real ads do you need to provide Google Ads and Meta Ads access keys. Phases 1 and 2—planning and content writing—can run without any keys. Beginners should stop here.

git clone https://github.com/tekliner/improvado-agentic-frameworks-and-skills.git
cd improvado-agentic-frameworks-and-skills
cp -r skills/* ~/.claude/skills/

Use the skill campaign-launcher-oss. We are currently in the planning stage, NOT running live yet,
so stop at the first approval gate and wait for our confirmation.

- Product: [description]
- Ideal customer: [as specific as possible, including occupation, pain points, where they hang out]
- Positioning: [one sentence, how we differ from competitors]
- Test budget: [amount] over [number of weeks]
- Channels to test: Google Ads, Meta Ads, email
- Success metric: [e.g., Cost per lead under 80,000 VND]

Generate an experiment plan with clear hypotheses for each channel, budget allocation,
kill thresholds if metrics underperform, and 3 content variations for each channel.
Present in English. Stop before configuring any ad accounts.

8. Evaluating Practical Applicability in the Vietnamese Market

This is the part that foreign articles won’t tell you. The good news first: Claude has been officially available in Vietnam since 2024; it works normally without needing any workarounds[9]. Skills run on any paid plan, including the cheapest Pro plan—no Max plan required as many older articles claim[10]. The only requirement is an international payment card.

Three sentences you should add to every prompt

Paste these three lines at the end of any prompt in the document, and the output quality will be completely different.

Our target market is Vietnam. Please respond in Vietnamese using a natural tone, avoiding stiff literal translations.
When recommending channels, prioritize platforms popular in Vietnam like Facebook, TikTok, Zalo, YouTube, and
Shopee, instead of defaulting to Western channels.
When mentioning monetary amounts, convert them to Vietnamese Dong (VND) and use price ranges appropriate for the domestic market.

9. Quick Reference Summary Table for the 6 Marketing Skill Sets

Every link in the table leads directly to the author’s repo, so you can always download the latest version.

10. Orchestrating the 6 Skills into an End-to-End Marketing Pipeline

Used individually, each skill is just a standalone assistant. Combined in the right sequence, they form an assembly line—and this is where the biggest cost savings happen. Here is the exact workflow we use for an end-to-end campaign.

A single prompt to run the entire pipeline

Once everything is set up, you don’t need to invoke each skill individually. Just describe the whole workflow, and Claude will automatically select the right skill for each step.

I am about to run a campaign for [product]. Please follow this exact sequence, stopping
after each step for our review and approval before proceeding:

Step 1: Use brand-context and brand-guidelines to build a brand guide based on the information we
        provide below.
Step 2: Research winning content in the [niche name] niche and suggest 12 topics.
Step 3: Convene a marketing council to critique the plan from Step 2, pinpointing the weakest spots.
Step 4: Write the first 3 posts strictly matching the brand voice established in Step 1, then self-audit
        against the brand criteria.
Step 5: Optimize those 3 posts so they are structured to be citeable by AI.

Our information: [paste business information here]

Five Pitfalls to Avoid

1. Installing all six and using none. Install one, use it for real for a week, and only install the next one once you see it actually saves you work.
2. Trusting metrics provided by skills without verifying. Numbers like “a 37 percent increase” come from the skill author’s documentation, not your own verified research. Use them as directional guidance, but don’t report them to your boss as fact.
3. Giving ad account API keys to unfamiliar skills. Review the warning in section 6.
4. Attributing quotes to real people. The panel in section 5 is a simulation. Don’t quote them as actual words from Ogilvy or Hormozi in your sales copy.
5. Eliminating all humans and handing everything to machines. These six skills eliminate desk work, but they cannot replace someone who understands your customers and takes responsibility when things go wrong.

Read next: 11 free plugins from Anthropic

11. Frequently Asked Questions & Troubleshooting (FAQ)

Summary of solutions for technical issues during the installation and operation of the 6 Marketing Skills:

Read next: Optimizing Claude Code: A Guide to Configuring 6 Core MCP Servers